Branding and Identity
Building trust with consumers, one concept at a time.
A brand is more than just an advertising buzzword. It’s a representation of your company’s values, mission and presence within the community. Through visual elements such as color and typeface, plus intangible elements like personality and voice, we construct brands that mean business.
Since 2008, we’ve built a rock-solid reputation for delivering superb logo design, brand development, creative strategy, content development, brand messaging and online reputation management services. You might even say we’ve built our brand on it.
We also offer: Copywriting, Illustration, Media Services, Print, Strategy, Video, and Web
Downtown is On Fire
Striking visuals and concise copy make it easy for this campaign to spread like a roaring flame throughout the city of Jacksonville.
Things are heating up Downtown, and it’s not just the Florida humidity. The city’s cultural center is home to scores of dining destinations, cultural venues, sports complexes and one-of-a-kind activities. Despite all of these attributes, the Downtown Marketing Collaborative found it difficult to draw residents of the city to the Urban Core. They needed a spark. We gave them a roaring flame.
Downtown Is On Fire is a multi-faceted awareness campaign that aims to get people talking about the hottest neighborhood in town. The tagline is a nod to the historic 1901 fire that destroyed the city and led to a period of dramatic rebirth. Similarly, this campaign heralds the arrival of a new era of excitement for all that Downtown has to offer. A confluence of marketing collateral, print ads, billboards and social media spread that message throughout the city. It’s getting hot in here. And we couldn’t be happier.
David found his calling in front of a television. Commercials captured his attention as a child; he decided early on that he wanted to write commercials for a living. That early captivation with advertising might explain why he unwinds by watching cartoons at home with his two sons (though it’s equally possible that he simply hopes they’ll learn to appreciate The Smurfs more than SpongeBob SquarePants).
After building a portfolio of B2B experience at advertising agencies throughout Jacksonville, David founded Wingard Creative to utilize his expertise for that market while also serving consumer and nonprofit organizations in his hometown. As the agency’s chief creative officer, every project must meet his strict standards before it goes to the client.
Episcopal Early Learning Academy
We are helping Episcopal Early Learning Academy soar above other early childhood learning options in Jacksonville.
As every parent knows, children start learning about the world around them long before the first day of kindergarten. In fact, research suggests that as much as 90 percent of a child’s cognitive development occurs before the age of five. Episcopal Early Learning Academy is a brand-new option for parents who want their children to receive the very best early childhood education. Wingard Creative was approached to create branding materials and advertising collateral that reflect the Academy’s bright atmosphere and engaging programs.
We developed a colorful logo that uses basic colors and geometric shapes to form a small bird, which is a subtle nod to the dove imagery often associated with the Episcopal Church. A series of print, video and radio ads highlight the Academy’s unique programs and services. Together, the creative elements and advertising materials have earned the trust of discerning parents.
Cummer Museum - Branching Out
The campaign pays homage to The Cummer’s deep community roots, as well as its excitement for new projects.
Following in the footsteps of its 50th anniversary in 2011, The Cummer Museum of Art & Gardens launched a $4.5 million campaign to restore a riverfront garden, revamp its curb appeal and expand its café space to better serve its patrons in the decades to come. The Cummer needed a campaign that could assure its visitors that the museum was entering a phase of growth that would not compromise its renowned artwork and programming.
The “Branching Out” concept uses the museum’s deep community roots as a metaphor for its foundation for new projects. The logo utilizes bright, yet mature shades of green to signify the new growth that these projects will bring to the museum. A 15-second video explains the projects and their role in the museum’s future. Ads and outdoor materials further emphasize the message.
Christopher came to us in 2010 with a diversity of business experience, including a new business venture in Argentina, military sales in South Carolina, a sourcing and inventory management role and a furniture importing business that he started in his native River City. All of these experiences were the anvil on which he forged the edge necessary for his current role. Now, he handles the day-to-day tasks that keep a small army of designers, programmers and project managers on budget and on time. He doesn't just crunch numbers all day, though — he's a vocal critic of the work we produce, ensuring that both the user experience and strategic communication angles are honed long before final projects are presented to our clients.
Outside the office, Christopher enjoys outdoor pursuits of every variety. Hunting, fishing and traveling keep him engaged and fulfilled. But these days, spending time with his wife and two daughters is the most reliable way for him to stay sharp. For both his business and personal experiences, he enjoys flying himself wherever his adventures take him.
MedMal Direct Insurance Company
MedMal Direct is an insurance company that provides medical malpractice insurance coverage to physicians and other clinical personnel. The company is a challenger brand with a unique business model, so they came to us to develop a way to convey that visually. We were seeing red. Not just any red, though; a crisp, vibrant apple red that instantly stands out from a sea of blue, green and teal healthcare brands.
We developed the company’s entire brand identity, including its logo, tagline, collateral system, direct mail, web and mobile executions. The clean, user-friendly site that we designed and developed allows users to quickly learn about the company and request a direct professional liability insurance quote. The simple imagery and branding are memorable and effective. So, too, is the web application that we designed; the mobile-optimized version of the online quote form is an effective sales aid and lead generator.
Old school is new school. Again.
Sure, web development and marketing compose a large chunk of our work, but we still have a soft spot for the power of a beautiful print project. Why? It’s simple: Print works.
We offer full-service printing options that would make Johannes Gutenberg proud. Our team can deliver high-quality stationery packages, collateral material, brochures, direct mail, posters, outdoor projects, trade show displays, signage, environmental graphics and promotional items that spread your message in a tangible, unforgettable way. We’ve found that print is an ideal way to introduce your brand to a new audience. When paired with a high-quality website and engaging social media presence, a good, old-fashioned print project can become the vehicle that carries your message further than you ever imagined.
We also offer: Branding, Copywriting, Illustration, Media Services, Strategy, Video, and Web
The Parc Group, Nocatee
Nocatee, a master-planned community in St. Johns County, is a rapidly growing destination for homeowners, as evidenced by the community’s increase in home sales and new construction. Realtors play a key role in keeping those numbers high by alerting prospective homeowners to the community’s amenities. The Parc Group, Nocatee wanted to develop a way to entice realtors to visit the area — if not in person, then at least on the web.
Our ad, which was designed to run in area realtor trade publications, plays on traditional travel themes while surprising the audience with modern details. The stacked suitcases are adorned with travel stickers bearing the logos of popular social media brands, signifying how easy it is for realtors to “visit” the neighborhood to see the latest news and updates.
Black Sheep Restaurant Group
A modern three-story building with a rooftop bar stands out in a historic neighborhood known more for its quirky merchants than its architectural innovation. The towering structure at the intersection of Margaret and Oak Streets is home to Black Sheep Restaurant, a lunch and dinner spot that exudes casual elegance. The owner came to us to design everything, from soup to nuts.
We dished up a classic and iconic logo and brand for the restaurant and website that lets people get in, find what they’re looking for and get out quickly, just like the restaurant itself. The menu design, interior and exterior signage and staff wearables followed the theme of understated sophistication. The dinner menu earned a regional Gold Addy for Menu Design in 2013, proving that being a Black Sheep among the herd can be a very good thing, indeed.
Cummer Museum - Future Retro
The vintage-inspired logo brought a sense of classic Motor City detailing to the River City through the ads and banners for this exhibit.
In the decades following World War II, the American automobile became more than just a functional way to get from Point A to Point B. It evolved into an object of luxury and desire as car designers started to think bigger and bolder than ever before. The Cummer needed an equally big and bold campaign to bring visitors through its doors to view its new exhibit, Future Retro. With their blessing, we set out for a creative joyride.
The logo for the exhibit relies on clean lines and vintage styling to grab the viewer’s attention. For the ads and banners, we paired that logo with an illustration from the exhibit to entice prospective patrons to hop in the driver’s seat and cruise to the museum. Like the cars and illustrations featured in the exhibit, the ads and banners required minimal embellishments (in this case, just the addition of start and end dates and an acknowledgement of sponsors) to stand out.
Technically, Jessi's career in graphic design started way back in high school. As a member of the school newspaper staff, she learned how to wield colors, fonts, graphics, negative space and even X-Acto blades like a champ. Those long hours in the newspaper office eventually evolved into a lifelong pursuit of all things beautiful, functional and fun.
After graduating from Flagler College with a degree in graphic design, Jessi decided to try her luck in Jacksonville instead of moving back home to Winter Park. We’re glad she made that choice; her impeccable design skills, paired with her quick wit and strong work ethic, make her a tremendous asset for the agency and its clients. Plus, she occasionally brings homemade macarons to work. Wildly unscientific studies in the office have shown that they boost productivity.
Your road map to long-term success.
Long before phones came equipped with GPS, people relied on detailed maps to get from Point A to Point B. Call us old-fashioned, but we believe that approach still works today. Think of our strategic planning services as your own personal guide to moving your business forward.
That’s not to say we’re averse to utilizing new technologies; in fact, just the opposite is true. We believe in supporting our clients through holistic strategies that incorporate time-tested practices and emerging technologies. We were one of Jacksonville’s earliest adopters of responsive design, and we’re constantly updating our capabilities to become experts on whatever comes next. However, we also believe in capitalizing on traditional advertising mediums like print and radio. Wherever you’d like to see your business go, we can help you get there. You may even enjoy having us along for the ride.
We also offer: Branding, Copywriting, Illustration, Media Services, Print, Video, and Web
Where brains and beauty come together.
The most memorable websites fall into one of two categories: those that stand out because they’re terrible, and those that function seamlessly on any platform — whether it’s a laptop computer or the latest smartphone. We want your website to fall into the latter category, and we utilize our technical chops and artistic skills to make that happen.
Our web services don’t just stop at beautiful sites, though. We can assist you in developing or refreshing your social media, email marketing, blog, podcast, E-commerce, interactive advertisement and online video needs. They’re just a few of the tools in our virtual tool belt.
We also offer: Branding, Copywriting, Illustration, Media Services, Print, Strategy, and Video
MOSH and Timucuan Trail Parks Foundation
Maps and compasses aren’t the only way to experience the Timucuan Trail Parks Foundation’s network of local, state and national parks — at least not anymore. We teamed up with the Foundation and the Museum of Science and History to create an interactive kiosk that educates MOSH visitors about the parks and their history, plants, animals, water life and activities.
The look, feel and creative execution of the mobile-optimized app and its sister parks adventure app encourages users to explore the natural resources in their own backyards (figuratively speaking, of course). We also designed and printed a takeaway brochure with park information, activities and tips that’s perfect for slipping into a backpack before hitting the trails. The MOSH kiosk features four iPads, but this web-based application can easily be installed in other locations or through any mobile device or desktop computer.
Ben is one of the most disciplined and focused designers we’ve ever met. Some of that precision and resolve can be attributed to his years of studying Capoeira, a Brazilian martial art. In fact, it was Capoeira that led him to consider a career in design — he befriended two designers in his class who opened his eyes to the world of visual communication. Almost overnight, he switched gears at the University of North Florida and enrolled in the school’s graphic design and multimedia programs. He’s been producing brilliant work ever since.
In in his free time, Ben serves as the executive programming director of the local AIGA chapter. He also fancies himself an amateur guitar player and an expert impressionist; his Christopher Walken voice is downright uncanny.
San Marco Dining District
Our intricate chalkboard illustration reflects the care and craftsmanship that each SMDD chef puts into his or her work.
Here in Jacksonville, there’s an undeniable sense of camaraderie among the city’s finest chefs and restaurateurs. The best example of that “all for one” mindset is the San Marco Dining District, a collaboration between five restaurants in San Marco with one goal in mind: Fill more seats in each restaurant’s dining room.
Local ingredients, expertly-trained chefs and exquisite artisan-style food are the calling cards for each member of the San Marco Dining District. To showcase those qualities, we set about creating the Chalkboard Manifesto, a hand-lettered masterpiece that speaks to the care that goes into each restaurant’s offerings. The campaign rolled out on several platforms, including radio ads, billboards, restaurant signage and full-page print ads in regional magazines. Social media deals gave users another reason to stay connected with the concept (as if the delicious eats weren’t reason enough).
The Community Foundation for Northeast Florida
After 50 years of service to the River City, The Community Foundation in Jacksonville decided that it was ready for a new name — as well as a new identity. Thus, The Community Foundation for Northeast Florida was born, and Wingard Creative was tasked with reintroducing this vital foundation to the charities and organizations that it has served for the past half-century.
The new logo is colorful and current, while the tagline touches on The Community Foundation’s legacy of service to the community as well as its importance for future generations. We also developed logos for three of The Community Foundation’s key initiatives: the Weaver Philanthropic Initiative, the Women’s Giving Alliance and the Donors Forum. By incorporating elements of the original parent logo, each distinctive logo is visually tied to The Community Foundation.
Lauren may not spend her days coding or designing, but her role within the agency is vital. As an account manager, her job is to keep each project on track from the initial kick off meeting to the final client presentation — which is no small task when each day brings new challenges, meetings and demands.
Luckily, her professional background was a perfect foundation for her responsibilities at Wingard Creative. After working for several agencies in Central Florida, Lauren developed (and later sold) her own wedding planning company. When she isn’t bringing her trademark planning and communications skills to the company, you can find her enjoying the First Coast’s best activities with her husband and their two children.
Cathedral Arts Project
Our design showcases the free programming in dance, music, theater and the visual arts that CAP provides to children.
For 20 years, the Cathedral Arts Project has brought color, life and energy to countless children in the community through free programming in dance, music, theater and visual arts. Coincidentally, 2013 also marks the 500th anniversary of the discovery of Florida. We couldn’t help but think that these two milestones are tied together by the shared experience of discovering a vibrant new world, whether it’s an uncharted peninsula or a centuries-old musical masterpiece.
The event materials that we designed were a visual explosion of colors and symbols. Detailed images of flowers, musical instruments and dancers practically burst off of the page. The juxtaposition of blocky typography and effective copy made this invitation a work of art in its own right. By unfolding the invitation to its full poster size, attendees could adorn their walls with this memorable reminder of the Cathedral Arts Project’s event.
Handcrafted images that excite the imagination.
A picture may be worth a thousand words, but sometimes a picture just won’t do. Our illustrations coincide perfectly with our values; they’re a little disruptive, always engaging and absolutely clear in communicating your message.
In addition to traditional illustration techniques, we’re proud to offer intricate hand-lettering work for our clients. There’s nothing quite like a custom hand-lettered project to help your words stand out.
We also offer: Branding, Copywriting, Media Services, Print, Strategy, Video, and Web
The Cummer Museum of Art & Gardens
Renoir, Monet and Pissarro were revolutionaries of the art world who challenged traditional techniques and painted their way into history. It was only fitting, then, to partner with The Cummer Museum of Art & Gardens to develop a concept that was just as provocative to celebrate the arrival of these artists’ works.
Our primary goal for this campaign was to educate local and regional audiences about the Impressionist and Post-Impressionist movements, and how these legendary artists impacted those movements through their work. The second goal was to inspire conversation about the campaign’s taglines. Based on the fact that thousands of visitors made their way to the museum for this exhibit, we’d say that the campaign was successful on both counts.
Gallery Restaurant Group
Burrito Gallery is a favorite destination for downtown denizens and monthly Art Walk patrons thanks to its fast-casual style, tasty tacos (and burritos, salads, wraps and quesadillas) and hip collection of local art. The restaurant wasn’t in dire need of a new menu, but it wanted something with enough punch to match its growing reputation.
Drawing inspiration from masks used to celebrate the Mexican holiday Día de los Muertos (Day of the Dead), we designed a colorful menu that showcases all of the tasty ingredients utilized in Burrito Gallery’s menu in a fun and fresh way. The “open-faced” illustration (a nod to the menu’s option to have burritos served in a bowl instead of a tortilla) earned four Gold Addy awards at regional and district levels. Don’t worry, we haven’t let it gone to our, uh, heads.
Natalie is no stranger to the world of marketing and advertising. As a former editor at Jacksonville Magazine and Forbes Travel Guide, she spent years sifting through press releases and pitches to find the best stories to share with readers. In between assigning and editing stories, she often pitched in to write ads and custom copy; today, her passion for storytelling is utilized to serve our clients’ needs.
In addition to crafting copy and triple-checking the agency’s materials for accuracy, Natalie specializes in media strategy. She’s also not bad at dodgeball strategy; in 2012, she helped launch Newsroom Street Fight, a charity dodgeball tournament that pitted local news organizations against each other to raise money for the Police Athletic League.
Marine Conservation Partners
Marine Conservation Partners is a consulting firm that specializes in the aquarium industry. The group is an industry leader with more than 50 years of experience in site development, design and construction, marine biology, operations and amenity management. It needed an identity and website that conveyed that expertise.
We created an identity for Marine Conservation Partners that is memorable and a little bit playful (if you look closely, you’ll see a hidden fish in the negative space between the dolphin and shark). The simplicity of the logo keeps it professional and conservative. Similarly, the website that we developed for the group is authoritative, yet engaging. We utilized Parallax scrolling (a web coding technique that features layered images to create a 3-D illusion) to simulate diving under water as site visitors go beneath the surface of the group and its experience in the industry.
In many ways, Stephanie is a walking contradiction. She’s a talented artist who’s adept at animating, illustrating and branding, but she’s also a writer who understands how words and images work together to build brands. She’s a Southern gal who touts a degree from the University of Tennessee, but she also spent enough time studying at the School of The Art Institute of Chicago to bring big-city ideas to the table.
All of those diverse experiences make Stephanie a valuable member of the agency. Outside of the office, she’s a natural community builder. Whether she’s rounding up designers as the membership chair of the local AIGA chapter or meeting with other artists at her weekly Sketch Up group, one thing is certain: Where Stephanie goes, great ideas follow.
Lights, camera, action, results.
According to the Cisco Visual Networking Index, online video traffic accounted for 57 percent of all consumer traffic on the web in 2012; by 2017, that figure is expected to climb to 69 percent. A video that tells your company’s story, illustrates your value proposition or highlights a new feature or service can help attract some of those online visitors to your site, and ultimately, through your front door.
We promise to treat your video project like a red carpet film because we understand that to you, that’s exactly what it is. Whether your goal is to create a new commercial or provide a behind-the-scenes look at your business, we’re here to assist in every step of the production.
We also offer: Branding, Copywriting, Illustration, Media Services, Print, Strategy, and Web
Wingard Creative is a far cry from the large Boston agency where Paige interned in college, but that suits her just fine. The University of Florida grad loves to use her advertising and communications skills to help her favorite local companies connect with the community. It also doesn’t hurt that she’s as personable as she is professional.
She does have one complaint, though; since she chose to stay in her hometown, she has to venture north to flex her outdoor adventure skills that she picked up in college. Since she can’t climb actual mountains here in Jacksonville, she spends her days scaling the figurative ones that come with keeping an agency running smoothly.
Intrepid Capital Management
Mark and Forrest Travis established their investment firm in Jacksonville Beach, Florida, at a time when popular thought dictated that the best capital managers all worked on Wall Street. That was back in 1994, and today, the two men who founded Intrepid Capital Management still take pride in standing out in their industry both in the media (you may have seen their interviews with CNBC, Forbes, Barron’s and The New York Times) and in cold, hard numbers.
We partnered with Intrepid Capital Management to develop an overview brochure that matches the firm in form and function. Smart details such as a custom die cut, gold ink and a pocket for additional information and inserts help Intrepid deliver their message in a thoughtful and useful way.
This Nashville-raised lady is a master at combining efficiency, graciousness and Southern hospitality into every project on her to-do list. Over the course of her career in event planning, Megan has planned events for a variety of corporate clients, ranging from the Jacksonville Chamber of Commerce to the Jacksonville Jaguars. Now, she provides event-planning services for our clients while also bringing her attention to detail and calm demeanor to our account service team.
As a Florida transplant, Megan rarely misses an opportunity to enjoy the laid-back lifestyle that comes with living in the Sunshine State. When her day is over, Megan enjoys teaching classes at Pure Barre Riverside, going to the beach, and spending time with her husband and their black lab, Hurley.
Omni Amelia Island
Amelia Island is a popular conference location, but it’s an even better place to call home. We used that concept to launch a print advertisement campaign for Omni Amelia Island Plantation Resort Real Estate. The goal of this campaign was to open the eyes of conference attendees and vacationers to the possibilities (and perks!) of second-home ownership at Amelia Island.
Following on the heels of that campaign’s success, we also developed a print campaign for The Shops of Amelia Island Plantation to heighten awareness for the island’s collection of independent merchants. By juxtaposing the upscale options, relaxed atmosphere and gourmet market and shopping experience with the typical shopping mall environment, we reminded customers that The Shops of Amelia Island Plantation are a breath of fresh air.
Sean wears his penchant for clean, minimalist design right on his sleeve… and on most days, that sleeve is part of a shirt that he designed himself. In 2010, he cofounded Flomotion, a Florida lifestyle company that reflects the sunny, carefree spirit of the Sunshine State. Naturally, Sean is a poster boy for the toes-in-the-sand way of life that his company promotes; virtually every weekend (and most weeknights), he’s surfing, playing guitar or listening to live music. On a really good day, he’s doing all three.
Now that Flomotion is up and running with the help of a small staff, Sean has decided to get back to his artistic roots. His eye for solid design, coupled with his experience in product development and brand management, makes him a valuable member of our team. When you have a big idea, Sean is the man you want to give it an equally big identity.
It’s not rocket science. It’s relationships.
We don’t rely on sleight of hand to make magic happen. Instead, we leverage our hard-earned knowledge of the communications industry and our relationships with key members of the media to deliver real, measurable results.
Press releases, public relations, media buying and media planning are just a few of the marketing services available to our clients. We consider ourselves to be a conduit between you and the audience you’re trying to reach. Ultimately, you’re in control of the story — we’re just here to help you tell it.
We also offer: Branding, Copywriting, Illustration, Print, Strategy, Video, and Web
St. Mark's Episcopal Day School
St. Mark’s Episcopal Day School is an independent elementary school that prides itself on a commitment to Christian values and educational excellence. When St. Mark’s approached Wingard Creative to evolve its brand, we took a page from the art school handbook and chose an illustrative style that’s fun and friendly, just like the school’s staff.
Our new brand and brochure for the Lion’s Pride annual fund (which pays for the school’s expenses not covered by tuition) inspires parents and supporters of the school to take action by emphasizing that even small donations add up to big results. Additionally, we developed collateral for the school’s annual fundraiser two years in a row. While the themes “Christmas in New York” and “Christmas in Costa Rica” could not be more different, the illustration style, tropical details and bright colors on both events’ invitations and save-the-date cards remained consistent.
We picked Hannah straight from the Peach State — if you ask us, though, this Georgia native was destined to be a Floridian all along. Hannah first discovered Jacksonville when she interned at a Downtown advertising agency. Once she earned her degree in advertising from the University of Georgia this year, we stepped in to bring her back to the River City for good.
As the newest member of our account service team, Hannah alternates between providing clients with project updates, conducting market research for major campaigns and ensuring that client deadlines are met with time to spare; all while making it look effortless and graceful. Hannah is as nimble and resourceful as she is focused and tenacious. We might be biased, but we think that’s a winning combination for both our agency and our clients.
What’s in a name? For US Assure, formerly Zurich Insurance Services, quite a bit — including a need to convey the company’s breadth of services to new and existing customers. The company had a name and logo, but no stationery, imagery, collateral or consistent messaging. Despite the presence of a few brand materials, there was no clear brand.
We stepped in to help US Assure stand out from its conservatively branded competitors. We developed a wave pattern that speaks to the energy and forward momentum that the company’s products bring to its customers, then paired that imagery with specialty paper and custom-made die cuts for collateral pieces. The overall effect is as refreshing as a wave of cool water on a hot summer day.
St. Johns Riverkeeper
The St. Johns River is a living, thriving body of water that flows through the heart of downtown Jacksonville and beyond. However, the river also breaks off into several tributaries, which can be difficult to navigate. St. Johns Riverkeeper faced a similar issue after amassing multiple websites and a deep well of content with no clear way to sort through all of the information. We jumped on board to lend a hand.
The new site showcases what we love best about our river, and an interactive map encourages users to get out and explore the waters. To celebrate the Riverkeeper’s 10th anniversary year, we also developed an iconic logo that complemented the existing brand.
We also offer: Branding, Copywriting, Illustration, Media Services, Print, Strategy, Video, and Web
Local musicians Lee McAlilly and Zach Lever are guitar players and entrepreneurs who decided that instead of complaining about the overabundance of low-quality guitar gear on the market, they would do something about it. Their company, Original Fuzz, produces high-quality guitar accessories, including cables, straps and bags.
These products seriously rock, so we were determined to deliver a logo and packaging suite that rock, too. We incorporated a lightning bolt design into the logo to give the company a playful and bold image. The packaging includes clever product taglines. We decided to let the beauty of the handcrafted straps speak for itself by placing a lightning bolt cutout right over the material.
It’s not every day that a member of your team decides to move to Wales. But, that’s exactly what Crystal and her husband, Caleb, did in early 2013. While her presence in the office is certainly missed, Crystal is still very much a part of the Wingard team — much to the joy of our clients.
Crystal is a triple threat who brings design, development and social media capabilities to every project on her plate. She’s an expert at telling our clients’ stories to a global audience through social media, even when she’s half a world away. Offline, she enjoys hot cups of tea, an afternoon with her knitting needles or exploring the rolling hills and castles of Wales with her husband and their son.
Cultural Council of Greater Jacksonville
In a time when there’s less money in federal, state and city budgets for programs in the arts, The Cultural Council of Greater Jacksonville has a responsibility to give more to the community than ever before. As an advocate for the arts on the First Coast, the Council needed to refresh its brand and strategy to maintain its ability to fulfill that responsibility. That’s where we stepped in.
The Council’s new messaging brings more to its audience through a handful of powerful words. The new tagline positions the Council as the leading arts advocate in the city while also supporting its value proposition of bringing more art and more culture to more people than any other organization. We also outfitted this campaign with alternate taglines that convey the cause-and-effect relationship between art and culture, and what both bring to our city.
The first thing you should know about Greg is that his last name is pronounced just like the word “awesome.” The second thing you should know is that his work lives up to that name. This multi-faceted digital pro brings a one-two punch of graphic design and web development skills to the agency.
More than words.
We really are a one-stop shop — in addition to building incredible websites and advertising collateral, we can deliver sharp, concise copy that expertly conveys your message.
Need a press release to announce your latest initiative? You got it. How about ad copy for your new campaign? We can handle that, too. Witty headlines? You get the picture. Oh, and we can turn around blog posts, newsletters and website copy that fits your design and your budget.
We also offer: Branding, Illustration, Media Services, Print, Strategy, Video, and Web