We are very pleased to announce that after five great years in the Five Points Theatre Building, we are relocating our offices. We will be moving to a larger space in the Raymond James Building, formerly the St. Joe Building, effective October 29.
We very much appreciate the role that each of you has played in our success, and we look forward to working with you all in the future from our spacious new office. We hope you will drop by for a visit, but in the meantime, please update your records to reflect our new address:
245 Riverside Avenue
Jacksonville, FL 32202
Thank you for your continued support and patience while we make this exciting transition. If you have any questions, please don’t hesitate to contact us.
Welcome to the San Marco Dining District
We love helping our community, especially when it involves delicious eats! This spring, five restaurants from the nearby San Marco area came to us, looking for creative ways to fill more seats in their dining rooms. BB's, Bistro AIX, The Grotto, Matthew's and Taverna had joined together, hoping they could collectively increase the traffic to their San Marco restaurants.
We wanted Jacksonville to appreciate San Marco for what it is, a premier dining district in the heart of the city. We wanted to showcase that these restaurants use local ingredients and have amazing chefs who are very well respected in the community. With that goal in mind, we narrowed in on the artisan quality of dining in San Marco. It was time to draw a line in the sand and make a statement about what we believe makes good food and good restaurants.
So it was written: the Chalkboard Manifesto.
"We believe great food starts with local ingredients, hand crafted with passion by artisan chefs..."
The chalkboard style is a staple of restaurant imagery and we used it to convey the importance of good food and good dining. Caitlin Robinson spent countless hours covered in chalk dust, making sure all the elements fit together to form a cohesive collage of type and illustrations. The chalkboard manifesto reflects the artisan feel of the food in San Marco and is something that causes readers to stop and take a moment to enjoy: which reflects the way we believe meals should be experienced.
We rolled out the campaign on multiple platforms: WJCT radio ads, billboards, special signage outside of the restaurants, and a full page ad in Jacksonville Magazine's Taste issue. Since we wanted to be smart about using the budget the group had allocated, we helped create a Facebook Page where users can find updates, photos, and special deals without the entire build out of a website. We'll be using Facebook's comprehensive demographic targeting to spread the word that "Great Food Comes from San Marco," increasing awareness of the neighborhood as a dining district. Special social media deals will give users another reason to stay connected as well as get them in the door to enjoy the great food that San Marco has to offer!