Walk the CityLine
The city of Richardson, Texas is known as “The Telecom Corridor” due to the presence of companies like Cisco, AT&T, Samsung and Metro PCS. CityLine Market, a multi-use commercial development by Regency Centers, will bring new retail and dining options to the Richardson community and Dallas/Fort Worth residents who commute to the area.
Since CityLine Market is ideally located near numerous DART (Dallas Area Rapid Transit) stations, we let the concept of urban connectivity guide our work. The hexagonal logo is modern and bold, and its silhouette mimics the parallel lines of a rail route. Our mood board for the center highlights the harmony between natural and man-made environments: think rooftop terraces with fresh plants and living walls set against a city skyline.
- Categories: Brand
- Client: Regency Centers
- URL: http://www.regencycenters.com/
- Services Provided: Brand Development, Mood Board