Share the Love

Out of tragedy, hope blooms. After the horrific Pulse night club shooting in Orlando, the Jacksonville community was eager to help. Vicarious Events responded by creating an event in partnership with Skyy Vodka and local restaurants, which would raise money for the Better Together Fund in Orlando. Eager to donate our services, we began cultivating name and logo concepts worthy of the cause.

The name Love Feast grew out of the overwhelming response to the tragedy and Jacksonville’s collective love for its neighbor. Expanding on this idea, we chose to work with fresh flowers and produce, highlighting the belief that hope springs out of tragedy. During the photo shoot, with Jensen Hande we meticulously sculpted the letters to form a logo that stood out next to Skyy’s national brand and communicated our solidarity with Orlando.

  • Categories: Brand, Print
  • Client: Vicarious Events
  • URL:
  • Services Provided: Naming/Brand Development, Social Media Graphics, Event Poster