Curiosity Welcome

As the Museum of Science and History (MOSH) prepared for its 75th anniversary in 2016, Wingard Creative partnered with museum leaders on a rebranding campaign to re-introduce MOSH to the Jacksonville community.

We collaborated with MOSH leaders to fine-tune a visual concept that reflects the museum’s balance of science and history. An animated logo brings motion and flexibility to the mark; as the logo moves, the “O” shape shifts to form icons that connect to Florida’s unique scientific and cultural history. Additionally, we delivered a comprehensive messaging platform that articulates MOSH’s values and value proposition. The new brand made its debut at the inaugural MOSH Bash, where a larger-than-life brand video was projected in the Bryan-Gooding Planetarium. Today, the updated brand system is visible in the museum’s website, signage, print collateral, and social media.

  • Categories: Brand, Print, Web
  • Client: The Museum of Science and History
  • URL:
  • Services Provided: Brand Development, Website Design and Development, Advertising (Print, Outdoor), Collateral Materials, Video Production, Messaging