Wingard Creative Blog

A blog about marketing, art, technology, culture, placemaking, and our beloved hometown of Jacksonville, Florida.

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09
Aug

Books We Can’t Stop Reading

It’s Book Lovers Day, so we’ve put together a list of our favorite page-turners. Since a solid list of must-read books is good to have on…

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target consumers
01
Aug

Transition Your Position: Keep Your Eye on the Moving Target (Consumers)

In my last post, I discussed the power of positioning to help determine a clear path forward for a brand. Investing the time to define your…

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complete brand
21
Jul

Comprehensive Brand Building — Going Beyond the Surface

When you think of the word “brand”, you likely think of successful companies that gross billions of dollars in revenue, like Apple.  However, a successful brand…

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HTML Intro
14
Jul

Web 101: HTML Introduction

HTML, web development, and creating a website from scratch can seem daunting, and if you’re not organized or have no clue what you’re doing, it is.…

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30
Jun

Playing to Win: Four Tips for Award Program Success

Companies of all sizes and in all industries have countless opportunities to apply for awards each year. Winning an award can set your company apart from…

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09
Jun

Understanding Where You Stand – The Positioning Statement

Positioning Statement:  For [target consumers], [brand/product name] is the [frame of reference] that [point of difference], because [reason to believe]. The positioning statement is the backbone…

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