Waving Hello

US Assure is a leader in its industry, with more than 35 years of experience in administering and servicing property and casualty policies for a wide range of clients. Conservative collateral materials are the norm in the B2B sector that US Assure serves; however, the company felt that there was room for its marketing collateral to develop a personality that could raise its image, without raising eyebrows.

We developed a wave pattern that conveys energy and motion, and paired it with vintage-inspired black-and-white images. The overall look and feel is sophisticated and smart. The images, wave pattern and headlines work together to deliver a clear message about US Assure’s stability and integrity.