The More the Merrier

In a time when there’s less money in federal, state and city budgets for programs in the arts, the Cultural Council of Greater Jacksonville has a responsibility to give more to the community than ever before. As an advocate for the arts on the First Coast, the Council needed to refresh its brand and strategy to maintain its ability to fulfill that responsibility. That’s where we stepped in.

The Council’s new messaging brings more to its audience through a
handful of powerful words. The new tagline positions the Council as the leading arts advocate in the city while also supporting its value proposition of bringing more art and more culture to more people than any other organization. We also outfitted this campaign with alternate taglines that convey the cause-and-effect relationship between art and culture, and what both bring to our city.

  • Categories: Brand
  • Client: Cultural Council of Greater Jacksonville
  • URL: http://www.culturalcouncil.org/
  • Services Provided: Brand Refresh, Communications Strategy