Wingard Creative Blog

A blog about marketing, art, technology, culture, placemaking, and our beloved hometown of Jacksonville, Florida.

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09
Jun

Understanding Where You Stand – The Positioning Statement

Positioning Statement:  For [target consumers], [brand/product name] is the [frame of reference] that [point of difference], because [reason to believe]. The positioning statement is the backbone…

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12
May

Email Marketing Pitfalls to Avoid

Email marketing is an extremely cost effective form of marketing and lead nurturing, especially for small businesses. Over the years, we've reviewed a lot of email…

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Ad Spending Trends
06
Apr

How Will Ad Spending Evolve in 2017?

According to this article by Media Life Magazine, there are five key trends media buyers and planners should watch this year. The biggest prediction is that digital…

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31
Mar

Bad Habits of Web Developers (That NEED to be Broken)

Bad habits are easier to pick up than good habits, and often, these habits are bred from laziness or improper training. For web developers, whether you’re…

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Valentine's Day
13
Feb

Roll Call: Valentine’s Day Edition

In case you missed the memo, consider this post to be your friendly reminder that tomorrow is Valentine’s Day. While reservations at the hottest restaurants in…

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08
Feb

Super Bowl Commercials – Who Came Out on Top?

Football fans will remember Super Bowl LI for the crazy comeback the Patriots mounted against the Falcons. Advertising fans, however, will remember another year of lackluster…

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